I am an Assistant Professor at UCSF, Department of Biochemistry and Biophysics. I am also affiliated with the Department of Urology and the Helen Diller Family Comprehensive Cancer Center. As a graduate student I started a blog dedicated to reporting on the publications that I found interesting in my day to day readings. My target audience was primarily my colleagues: scientists who toil away at their benches in search of discovery and knowledge. However, as it turns out scientific communications in a bubble does not foster public debate (uhum…sarcasm). Non-scientists have the right to know about our research, its impact and why we think it is important. The public is footing the bill for scientific research and should be able take part in it. Science and scientific thinking goes beyond a profession… it’s a tool that everyone should be able to effectively wield. We, as scientists, need to strive for an informed public who cherishes our endeavors and doesn’t deride it as “fruit-fly research”. Being a scientist is not a profession, although it can be; rather, it is a state of mind and I long for the day that everyone in our society consider themselves as amateur scientists.